I happened upon this while at Walgreens, and originally thought that it was a female Polly Pocket DJ figure, and thought “oh, this is interesting.”
But upon uploading the picture, I found out that it was actually a male figure. And that the box encouraged you to “Style his hair!” and even comes with a little brush.
Just thought it was interesting that, while there are now “girl” dolls for DJs, the DJ isn’t actually a girl, and it’s made so that you can play with it just as you play with your other dolls. As if DJ is really just a fashion statement.
So I guess this gets girls ready for the dance-party culture waiting for them in 10 years?
EDIT: So, I do have some biases against polly pocket, mostly due to my experience with their website and the games that they offer for girls. Because, you always seem to hear about video games made that objectify women or “perpetuate gender roles”, probably because of their male designers (consciously or not), but I found that female-directed games do the same thing… (more perpetuating female roles than objectifying)
Kooky Kitchen: a game in which you essentially have to clean up the kitchen, (move things that are not supposed to be there. Not clean up stains–probably because that would be gross.)
Flower Surprises: gardening
And there was this other game/story I saw (can’t seem to find it anymore. Unfortunately, the 5 year old who showed me this site is no longer around to help me navigate through) where these girls decide not to go shopping with a friend and instead decide to go to the park. And while they’re at the park, they start fantasizing about shopping (seeing pairs of shoes in the clouds, and a dog as a sweater, or something). Finally they give in and go to the mall to meet their friend.
So while I don’t think that these things are bad in and of themselves, the fact that most of the games on this site center on ONLY on these traditionally female themes is interesting.
It’s also interesting to note that this push for females being the consumers also has been happening in the US, as we read in that article last week where there was a trend towards women being consumers of electronic appliances (Yoshimi Shunya).